Cenlar Launches New Recapture Program Aimed at Deepening Client-Homeowner Relationships

Cenlar, announces the launch of a new recapture program designed to help clients retain and strengthen homeowner relationships. Powered by Ardley, a provider of borrower-level mortgage intelligence, the new program offers data-driven insights that can boost lender retention, portfolio performance and customer loyalty.

“Now more than ever our clients need a competitive edge. This market-responsive recapture program uses intelligence to pinpoint opportunities to engage with homeowners and retain the client’s business,” said Senior Vice President of Business Development Andrew Pohlmann.

The Recapture Program benefits include:

• Data Analytics. Analyzes homeowner data to pinpoint customers looking to refinance.
• Real-Time Eligibility. Provides instant, personalized loan offers with live pricing, identifying eligible homeowners even with sudden rate shifts.
• Automated Engagement. The system automates outreach via existing lender channels (email, text) with personalized links, streamlining the application process.
• Seamless Integration. The platform integrates with existing Loan Origination Systems (LOS) and CRMs, enhancing, not replacing, current tools.

“Cenlar has long been a trusted leader in mortgage servicing, and we’re proud to support this new recapture initiative,” said Nate Den Herder, CEO of Ardley. “By pairing Cenlar’s scale and servicing expertise with Ardley’s borrower-level intelligence, this program delivers meaningful value to clients and their homeowners.”

In addition to the program with Ardley, Cenlar also offers traditional recapture initiatives including dynamic, digital homeowner messaging, statement marketing and call center agent prompts for new loan offerings.

To learn more about Cenlar’s recapture program, email Apohlmann@cenlar.com.